Beijing Cultural Creative Centre
Project Background
This project was commissioned by the Beijing Cultural Creative Centre.
The purpose of this project was to create an exquisite story telling experience of the city.
Challenge
To create a digitally immersive experience without jeopardising the authenticity of the story.
Strategy
1) To digitally produce Beijing’s old historical sites utilising the senses principle: sound, sight and touch in order to evoke/re-create the old Beijing nostalgic feelings and experience
2) To build special interactive zones with multimedia applications to maximise visitors’ hands-on experiences whilst learning about the culture
Experience
Result
Over 20,000 visitors have visited the centre since its completion in April 2014.