CENTRESTAGE for 2020 would redefine the concept, design, curation and production of runway shows by fusing traditional fashion show elements with digital imagery.
Going virtual would also enable a wider, potentially global audience to access to the event, bringing greater exposure to Hong Kong and Asian designers.
Epicentro provides turnkey event creative and management, content creation, logistical support for more than 100 people, including a crew of models, hairstylists and make-up artists. COVID safety was a paramount concern, with the team arranging for disinfectant equipment and a protocol of temperature checks.
Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, the CENTRESTAGE fashion extravaganza entered its fifth year in 2020, with six virtual runway shows presented online from 17 to 19 September. Combining traditional fashion shows with computer-generated imagery, these unique showcases drew the attention of fashion lovers and media from around the world, allowing Hong Kong and Asian designers to gain exposure and expand their networks amid the COVID-19 pandemic.
The six virtual runway shows included “Fashion Hong Kong”, “Next in Cheongsam”, “FASHIONALLY #15”, “Taipei in Style”, “Hong Kong en Vogue” and the final of the Hong Kong Young Fashion Designers’ Contest (YDC) 2020, all of which can now be viewed on the CENTRESTAGE website. The site also features fashion images highlighting the new collections of local designers.