HKTB “Arts in Hong Kong” - AR Avatar
Project Background

Riding on the staging of international art and cultural events, the Hong Kong Tourism Board (HKTB) is launching an "Arts in Hong Kong" campaign to showcase to a global audience the city’s extraordinary and enduring appeal as an arts and cultural hub. The campaign aims to further raise Hong Kong's international profile, offering in-depth community arts and cultural tours and interactive art tech experiences to encourage local public and visitors alike to rediscover the city from a cultural perspective.


AR and interactive creation with Hong Kong locations


The HKTB is working closely with the organisers of international arts events staged in Hong Kong to increase their reach an impact. It has teamed up with Art Basel Hong Kong to host online tours, for instance, and has invited Hong Kong artists to bring an explosion of colour to the streets by displaying their inspirational works on the city's iconic trams.

The integration of arts and technology is a rapidly-growing trend, and the HKTB is stepping up its use of technology to promote art events and cultural landmarks. 


•AR web app
•3D design and production
•Interactive programme production