T Galleria's Summer Celebration
Project Background

This was T-Galleria's summer inugural campaign aimed at increasing foot traffic and attracting shoppers.


Global economic downturn had significantly impacted tourist and local spending in Hong Kong, especially within the luxury goods sector.


1)    Setup an "attention grabbing" photo booth outside the centre to generate intersts and foot traffic

2)    Executed social media campaigns to heighten public interests


1) Over 2,574 photos were taken throughout the event. This equated to 2,500 plus additional foot traffic to the centre

2) Achieved total event impression of 27,000+ on social media platforms