Citi Credit Cards
Project Background

A series of Citibank Hong Kong activation events were executed to drive customer aquisition for its three newsest credit cards (Citi Premiermiles, Citi Octopus and Citi Rewards). Activiation events took place at selected  major shopping centres in Hong Kong.



Due to increasing level of "white noise" at these shopping centres, Epicentro was required to design and deliver activities which would drive traffic, encourage participation and ultimately drive credit card signups.


1)  Executed pre campagin engagement program on Facebook to build anticipation and drive traffic

2) Erected a "freeze" 180 degrees photo booths at the shopping centres to drive traffic and encourage participation

3) Produced fun and quirky videos of past photo-booth participants to be displayed on Facebook and events

4) Collaborated with Citibank Hong Kong for strong call-to-action offers



1) Exceeded card signups by double digit

2) Generated 500K Facebook views and 73 video shares